Post by wekeve7933 on Dec 5, 2023 7:19:38 GMT
Ifop has just surveyed the French on their level of knowledge of the General Regulations on the Protection of Personal Data (GDPR) which will come into force in a few weeks now. The opportunity to take stock of what they concretely expect from this new law but also on their relationship with brands when it comes to the collection or use of their personal data...
A few months before the entry into force of the General Phone Number Regulations on the Protection of Personal Data (GDPR), the start-‐up SendinBlue, specializing in relationship marketing, went to meet the French. Its objective: to measure their level of knowledge of this new legislation, but also, more generally, their relationship to the data. Do they worry about what happens to the information they exchange or communicate while browsing the Internet? Do they feel sufficiently informed on the subject? How do they assess the impact that the GDPR will have on the collection and use of their data? What role do brands have to play in this area? The survey carried out by the Ifop institute on behalf of SendinBue reveals sometimes unexpected results… [Editor's note] Note that this study was carried out at the beginning of February, before the recent scandals which affected Facebook on the subject of the use of personal data... French people worried about the use of their personal data The majority of French people say they are concerned by the collection and use of their personal data.
Nearly half (40%) even say they are particularly worried about it. However, this fear remains relative, since it mainly concerns the display of content including photos and comments on social networks : this is the case for 88% of those interviewed, with 58% even saying they were “ very concerned ” about it. . The French are much less worried when the collection of personal data is done in the context of sending an email, purchasing a good or service, creating an account on the website of a brand or to exchange by instant messaging. Looking for specific information (for a trip, shopping, etc.) is the action that worries them the least: only 28% of those interviewed say they are very concerned about the use of their personal data in this specific case. A generational divide around the relationship with data Natively digital, the 18/24 year old generation is, unsurprisingly, the least cautious about the possible use that could be made of their personal data . Thus, regarding their navigation on social networks, of which they are the first users, barely 1 in 2 millennials are concerned about it (45%). The same goes for all actions carried out on the Internet, where they are generally still below other age categories.
A few months before the entry into force of the General Phone Number Regulations on the Protection of Personal Data (GDPR), the start-‐up SendinBlue, specializing in relationship marketing, went to meet the French. Its objective: to measure their level of knowledge of this new legislation, but also, more generally, their relationship to the data. Do they worry about what happens to the information they exchange or communicate while browsing the Internet? Do they feel sufficiently informed on the subject? How do they assess the impact that the GDPR will have on the collection and use of their data? What role do brands have to play in this area? The survey carried out by the Ifop institute on behalf of SendinBue reveals sometimes unexpected results… [Editor's note] Note that this study was carried out at the beginning of February, before the recent scandals which affected Facebook on the subject of the use of personal data... French people worried about the use of their personal data The majority of French people say they are concerned by the collection and use of their personal data.
Nearly half (40%) even say they are particularly worried about it. However, this fear remains relative, since it mainly concerns the display of content including photos and comments on social networks : this is the case for 88% of those interviewed, with 58% even saying they were “ very concerned ” about it. . The French are much less worried when the collection of personal data is done in the context of sending an email, purchasing a good or service, creating an account on the website of a brand or to exchange by instant messaging. Looking for specific information (for a trip, shopping, etc.) is the action that worries them the least: only 28% of those interviewed say they are very concerned about the use of their personal data in this specific case. A generational divide around the relationship with data Natively digital, the 18/24 year old generation is, unsurprisingly, the least cautious about the possible use that could be made of their personal data . Thus, regarding their navigation on social networks, of which they are the first users, barely 1 in 2 millennials are concerned about it (45%). The same goes for all actions carried out on the Internet, where they are generally still below other age categories.