Post by wekeve7933 on Dec 5, 2023 7:21:49 GMT
The new requirements imposed by the GDPR, which companies must comply with by May 25, 2018, are a real minefield. This covers different departments, from legal and IT to sales and marketing.
Most digital marketers face an incredibly difficult task: they must be fully prepared Whatsapp Number for GDPR, even though their customer data is extremely fragmented, scattered across multiple channels and systems. A column by Laurent Bouteiller , Regional Sales Manager at Sitecore While brands collect an average of seven different types of data about their online customers to better understand their wants and needs [1], this data resides across multiple channels – call centers, mobile apps, websites and stores to social media, CRM and ERP systems etc.
And yet businesses must comply with regulators' requirements, while using this data to improve and personalize the commerce experience. With the deadline just three months away, here are three actions that can accelerate a GDPR implementation plan to address some of the challenges marketers face: 1- Run proactive information campaigns After the end of May, businesses will no longer be allowed to collect, store and use personal information about their customers, such as their name, email address and telephone number, as well as their Internet browsing habits. without them explicitly granting their consent. Like any other campaign, the content must be highly personalized, whatever the platform used, so that as many people as possible open or consult it and feel they have a good reason to register. Consumers will also need to have control over these settings, which should integrate naturally into your marketing processes and platforms; the person must also be able to choose to modify them at their convenience.
Most digital marketers face an incredibly difficult task: they must be fully prepared Whatsapp Number for GDPR, even though their customer data is extremely fragmented, scattered across multiple channels and systems. A column by Laurent Bouteiller , Regional Sales Manager at Sitecore While brands collect an average of seven different types of data about their online customers to better understand their wants and needs [1], this data resides across multiple channels – call centers, mobile apps, websites and stores to social media, CRM and ERP systems etc.
And yet businesses must comply with regulators' requirements, while using this data to improve and personalize the commerce experience. With the deadline just three months away, here are three actions that can accelerate a GDPR implementation plan to address some of the challenges marketers face: 1- Run proactive information campaigns After the end of May, businesses will no longer be allowed to collect, store and use personal information about their customers, such as their name, email address and telephone number, as well as their Internet browsing habits. without them explicitly granting their consent. Like any other campaign, the content must be highly personalized, whatever the platform used, so that as many people as possible open or consult it and feel they have a good reason to register. Consumers will also need to have control over these settings, which should integrate naturally into your marketing processes and platforms; the person must also be able to choose to modify them at their convenience.