Post by account_disabled on Dec 9, 2023 11:00:57 GMT
Home / Blog / A/B tests: what they are, when to use them and why you can no longer do without them Oct 21 2020 ab test Index A/B testing: what and why Anatomy of an A/B test. Password: strategy! 3 mistakes not to make when preparing an A/B test Change more than one variable Carry out the test at different times between the two variants Test times too short Have you ever had an unstoppable craving for dessert, run to the pastry shop but then couldn't decide whether to eat a cream donut or a slice of black forest?! Well, it's happened to me plenty of times.
But anyone who knows me knows, I'm damn indecisive and also damn greedy. And just as I am undecided when it comes to sweets, I am often also undecided when it comes to "marketing": Which object is best for the newsletter? Which of Buy Bulk SMS Service these two images will the target like more? Which call to action will convert the most? These are just some of the questions that we ask ourselves every day in the agency when we have to choose which proposal to present to the client and, usually, the answer is "We propose an A/B test!" But what are A/B tests and when to use them.
In this article we will see together why you should choose to carry out an A/B test , what to test, what information to keep in mind when creating it and the mistakes you should never make. Ready? ab-testA/B testing: what and why The name itself, A/B testing, already tells us what it is. In fact, we are talking about a real " timed experiment " - the results of which are based on numbers and percentages - which allows us, between two variants of the same project, to determine the most performing .
But anyone who knows me knows, I'm damn indecisive and also damn greedy. And just as I am undecided when it comes to sweets, I am often also undecided when it comes to "marketing": Which object is best for the newsletter? Which of Buy Bulk SMS Service these two images will the target like more? Which call to action will convert the most? These are just some of the questions that we ask ourselves every day in the agency when we have to choose which proposal to present to the client and, usually, the answer is "We propose an A/B test!" But what are A/B tests and when to use them.
In this article we will see together why you should choose to carry out an A/B test , what to test, what information to keep in mind when creating it and the mistakes you should never make. Ready? ab-testA/B testing: what and why The name itself, A/B testing, already tells us what it is. In fact, we are talking about a real " timed experiment " - the results of which are based on numbers and percentages - which allows us, between two variants of the same project, to determine the most performing .