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Post by account_disabled on Dec 12, 2023 9:01:56 GMT
This might be expected; when both results are featured snippets, the first result gets fewer clicks. But the raw data left us stunned. In every instance we've encountered this phenomenon, we've found that the CTR of the first ad snippet (the featured snippet) drops by more than 10% when the second snippet is introduced. The global keyword is the only featured snippet controller for Monday, and Tuesday remains unchanged (except for the second snippet introduced). This small change dropped our client's click-through rate from a respectable to an astounding. When you look at how this keyword performs for the rest of the week, you'll see that the trend C Level Contact List continues to follow. Monday and Wednesday are single-segment days, while Tuesday, Thursday and Friday are double-segment days. Easy come, easy go (not really) There has been a lot of speculation about this fact, but now I can confirm that the ranking of featured snippets is not the same as the ranking of real locations. In the example below, you can see our client dancing around points 1 and 2 before shooting the clip. Likewise, when they lose a segment, they return to their original position. Situations like this are all too common. Most of the time, we will see other code snippets missing. Other times, Google removes the snippet entirely and then restores it the next day. If you're wondering what the CTR report is for in the screenshot above, I've attached it below. But don't try it too quickly; the research results aren't very insightful. This in itself is insightful. The global search volume for this keyword is , and the keyword difficulty.
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