Post by juthi52943 on Dec 24, 2023 3:46:31 GMT
It is clear that the most important marketing metrics can vary from company to company and in relation to the specific strategy implemented. However, there are indicators which, more often than others, are decisive in the correct evaluation of a web marketing campaign . The most recurring marketing metrics Among the "classic" performance indicators , we can undoubtedly include the data relating to a site's web traffic.
We are therefore talking about information such Job Function Email List as total views, bounce rate or time spent on a specific landing page. Going into more detail, it is very important to understand what and how much communication channels how many leads come from social networks, from search engine results pages or from backlinks "dispersed" around the web, on external sites. However, if you want to obtain more precise feedback and more relevant information, you need to identify even more specific KPIs.
Thus, it will be very important to note the average cost incurred to acquire new customers (CAC), and, with reference to each individual customer, what profit they can generate over time (LTV, Life Time Value). In the same way, and depending on the objectives that we set out to achieve during the launch of the campaign, interesting metrics could be the average number of items purchased by customers or the reorder rate by those who have previously made at least one purchase.
We are therefore talking about information such Job Function Email List as total views, bounce rate or time spent on a specific landing page. Going into more detail, it is very important to understand what and how much communication channels how many leads come from social networks, from search engine results pages or from backlinks "dispersed" around the web, on external sites. However, if you want to obtain more precise feedback and more relevant information, you need to identify even more specific KPIs.
Thus, it will be very important to note the average cost incurred to acquire new customers (CAC), and, with reference to each individual customer, what profit they can generate over time (LTV, Life Time Value). In the same way, and depending on the objectives that we set out to achieve during the launch of the campaign, interesting metrics could be the average number of items purchased by customers or the reorder rate by those who have previously made at least one purchase.