Post by account_disabled on Mar 11, 2024 4:30:30 GMT
The newsletter is a periodic email with informative content sent to a list of subscribers. It differs from DEM (Direct E Mail) because these have a more targeted and commercial purpose, typically containing a CTA (Call To Action) that directs recipients to a website. 2019 seems to have been the year of the rebirth of newsletters, often interpreted as the last bastion against the tyranny of the algorithms that regulate social media, limiting the visibility of communications. The digital letter is also a way to develop a closer relationship with subscribers, who can respond to the sender using email. Since 2013 I have associated a newsletter with this blog which had the sole purpose of sending the latest published articles, as a way to keep those who don't follow me on social media updated. Since May, however, I have changed the format, creating an annotated selection of the most interesting news of the week.
During this period I tested various newsletter sending services to understand India Mobile Number Data their potential and limits. Here's my take on the most interesting ones. Mailchimp Mailchimp is a real marketing automation platform. It was created to help automate and optimize commercial communications via email for small businesses, but now it also allows you to create web pages, plan social advertising and manage contacts. You can create professional-looking newsletters using templates and structure sections with simple drag and drop of elements (text, video, images, code). The sending can be triggered according to specific triggers (e.g. the same communication can be resent to those who did not open it the first time it was sent).
The strong point is the management of contacts as in a CRM, so it is possible to control the actions performed (e.g. which NLs have opened), enrich the information, create specific lists (e.g. those who have not opened NLs for a certain period) . A notable advantage is that those who unsubscribe are not deleted from the database, but moved to a specific list. The statistics on campaign performance are very detailed. Sending emails is free if the contact database does not exceed 2000 names. Besides you pay, but services not strictly linked to newsletter management are also growing. Tinyletter Tinyletter was acquired by Mailchimp in 2011 and its future has been unclear since then. It pleases with its minimalist appearance and simplicity.
During this period I tested various newsletter sending services to understand India Mobile Number Data their potential and limits. Here's my take on the most interesting ones. Mailchimp Mailchimp is a real marketing automation platform. It was created to help automate and optimize commercial communications via email for small businesses, but now it also allows you to create web pages, plan social advertising and manage contacts. You can create professional-looking newsletters using templates and structure sections with simple drag and drop of elements (text, video, images, code). The sending can be triggered according to specific triggers (e.g. the same communication can be resent to those who did not open it the first time it was sent).
The strong point is the management of contacts as in a CRM, so it is possible to control the actions performed (e.g. which NLs have opened), enrich the information, create specific lists (e.g. those who have not opened NLs for a certain period) . A notable advantage is that those who unsubscribe are not deleted from the database, but moved to a specific list. The statistics on campaign performance are very detailed. Sending emails is free if the contact database does not exceed 2000 names. Besides you pay, but services not strictly linked to newsletter management are also growing. Tinyletter Tinyletter was acquired by Mailchimp in 2011 and its future has been unclear since then. It pleases with its minimalist appearance and simplicity.