Post by account_disabled on Mar 14, 2024 4:14:47 GMT
Marketing and Virtual Reality: Patrón Tequila and its VR strategy Patrón Tequila is a Mexican brand of spirits, and specifically tequila, among the best known in the world, which has used virtual reality as a marketing lever to obtain 2 types of results: Make the company and its processing methods known; Increase sales not only in Mexico but also abroad, through storytelling; To do this it relied on a video made in 3D, re-proposed on social media and on the website.
Furthermore, the video was shown at events dedicated to the Find Your Phone Number celebration of May 5th, the day of Mexican pride, in which this holiday is celebrated with dances, celebrations and obviously lots of tequila! And what could be better than showing one of the flagships of its local economy on such an important day for Mexico? On this special day at various events organized in the country it was possible to preview the video made in VR, which required special headphones for complete viewing and listening to the content, which shows the hacienda (the company) during the different phases of processing of the liqueur, which comes from blue agave, which grows in the Mexican state of Jalisco.
The video specifically shows a bee that leads us to discover the company and the processing of agave, which is extracted, processed, fermented, obtaining the final product, tequila, exported all over the world. Accept Advertisement cookies to view the content. The video was proposed to offer an immersive and engaging solution to the user, who has always wondered how tequila is made and who, thanks to this contribution, can learn more and get closer to the Mexican company even from the comfort of home. The company has declared its intent to do storytelling thanks to new digital tools, useful for telling the whole world its story, made of excellence, of care for the different production processes, but also of the workers, who can enjoy a pleasant place to work, where you can go every day to carry out your job. But not only videos in VR, but also contests, such as the one organized by the brand on the Internet, aimed at rewarding the best margarita and its creator. This year's winner was Riesler Morales of Mexico City with his Coralina Margarita, made with red wine and hibiscus.
Furthermore, the video was shown at events dedicated to the Find Your Phone Number celebration of May 5th, the day of Mexican pride, in which this holiday is celebrated with dances, celebrations and obviously lots of tequila! And what could be better than showing one of the flagships of its local economy on such an important day for Mexico? On this special day at various events organized in the country it was possible to preview the video made in VR, which required special headphones for complete viewing and listening to the content, which shows the hacienda (the company) during the different phases of processing of the liqueur, which comes from blue agave, which grows in the Mexican state of Jalisco.
The video specifically shows a bee that leads us to discover the company and the processing of agave, which is extracted, processed, fermented, obtaining the final product, tequila, exported all over the world. Accept Advertisement cookies to view the content. The video was proposed to offer an immersive and engaging solution to the user, who has always wondered how tequila is made and who, thanks to this contribution, can learn more and get closer to the Mexican company even from the comfort of home. The company has declared its intent to do storytelling thanks to new digital tools, useful for telling the whole world its story, made of excellence, of care for the different production processes, but also of the workers, who can enjoy a pleasant place to work, where you can go every day to carry out your job. But not only videos in VR, but also contests, such as the one organized by the brand on the Internet, aimed at rewarding the best margarita and its creator. This year's winner was Riesler Morales of Mexico City with his Coralina Margarita, made with red wine and hibiscus.